- Branding
- Packaging
Year
2017
Deliverables
- Brand positioning
- Primary logo mark
- Primary & secondary packaging
Description
MASQ Brew is a fictitious brewing company that provides a gender-friendly beer design that aims to defy the gender-based stigma that is attached to drinking fruity-flavored cider. Through the stark contrast of the design, we slightly mask the bold identity of the cider to attract all genders. Our company strives to combine the elements of masculinity and festive masquerades to create a sense of dignified enjoyment for everyone. By delicately crafting our cider and designs, we know you will confidently indulge in our cider that tastes just as good as it looks.
